Design Thinking comes up short when trying to develop a better user experience for the next billion blockchain users, and maybe that’s intentional.

Ok, let me set this up. I have been managing product development, user experience design, and engineers teams for over 10 years. Since 2013, my team and…


WARNING: Shameless proud-investor promotion ahead, but this team deserves a shout!

A number of years ago, I started using CBD products to help with insomnia and other sleep-related problems. I was stoked on the results. Going from 3 hours to 8 hours of sleep a night felt like I was…


How using 3 simple constraints will result in more focus, more launches, more creativity, and less burn.

I like to think of the constraints put on a project to finish like the pressure put on coal to make a diamond. …


Where does $2.3 Trillion come from and who is making the money?

Know the dinner table and Zoom happy hour basics of how money works during a time of trillion dollar bailouts and stimulus checks.

Over the past few weeks, seeing the economic effects of COVID-19 (the Coronavirus Pandemic) and…


ETH Denver Bufficorn mascot and ETH Denver 2020 logo mark

New year, new efforts, new blockchain and cryptocurrency use cases to believe in.

The ETH Denver format: Each year at ETH Denver, hackers, sponsors, participating businesses and speakers capture the evolving use cases for blockchains and cryptocurrencies. Hacker- or builder-teams assemble to develop a blockchain project in a weekend’s time…


How market research, education, and user experience will greatly influence the success of your STO and create a repeat investor.

Firstly, What Is A STO?

In order to understand why market research, education, and user experience will play a crucial role in the success of your STO, let’s first understand what an STO is (and…


We have been asked by clients to manage their market strategy, marketing, and advertising efforts for years. Here’s why weren’t then, why we are NOW, and what to expect.

First, A Super-Quick Background

We were founded in 2011 with a desire to build better designed mobile and web experiences. Since inception, we’ve been passionate…


With the hesitation to trust who and what we interact with online, can blockchains remove the need to trust all together?

One of the biggest fundamental shifts in thinking we make to understand the value of blockchains, is how they dismantle the traditional ways in which we trust. More explicitly…


The User Experience of Blockchain Technology, Part I

This is likely the most interesting conversation we have and work that we get to do at Ideas By Nature. The supporting statement that we tend to echo is: “What good is innovation, if no one can use it?”

The topic of blockchain technology’s effect on user experience design delves…


“How much should we spend to build a product or MVP?!” Before we get into all that, let me first describe how we define an MVP (a POC and a Feature).

MVP: is a standalone product or application that completes one or more functions in a feature-complete way. This MVP…

Jeffrey Vier

Denver, CO based free-thinker, business designer, and technophile. What good is innovation, if no one can use it?

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